. . . In the past decade, increasing loneliness levels across the population and lower birth rates have given rise to a surge in (Asian) pet demand. Animal companions bridge the gap between the need for belongingness and companionship across all age groups."

Specifically:

"CHINA’s Millennials and Gen Z - 50% of China’s pet owners - have higher educational degrees, and spend between 50 and 100 USD per month for their pet(s). In addition, over 60% of this generation born after 1990 wants to keep pets in the future while less than 10% already have one... Pets in China are estimated to reach 170-200 million in 2024, up from less than 100 million in 2019." So, what'll the figure be in 2026?

Allianz Global Investors' 2nd biggest:

"INDIA’s growing middle-class drives a growing pet market that has seen a rise in pet dogs from 19.4m in 2018 to 31m in 2023 and a value-growth to USD 890 million in 2021, with estimates projecting its size to triple over the next ten years."

Allianz concludes:

"This industry is expected to be resilient even during economic downturns, as owners will keep seeking the best quality products and will be hardly compromising on their animal´s wellbeing." And, I suggest, AI - however seductive voices get - won't replace the warmth & 'humanity' of our furry friends.

For a global view, Euromonitor, 2024:

“The UNITED STATES is by far the leading country for pet care with wide product variety and high availability in both e-commerce and brick-and-mortar channels. Dry dog food, dog treats and mixers are expected to remain the largest categories by value sales while cat treats and mixers are expected to be the highest growth category with a 4% CAGR (compound annual growth rate) in the US, over the next four years.”

And Euromonitor's 2nd big growth area:

"BRAZIL (who has more pets than the rest of South America combined) should surpass China with a CAGR value of 7%, due to the boom in pet adoption on the back of the pandemic and growing awareness of preventative health through food leading consumers to buy more premium products."

Finally, EUROPE. Like the US, EU/UK loves pets, & is also growing steadily. The EPO, European Patent Office covers 39 countries. If interested in a small portion of Pet-Power Bowls Ltd who covers all 5 of the above regions, let me know.